In this page: Consumer Profile | Marketing opportunities
Sector | Percentage |
---|---|
Food | 37.0% |
Housing and energy | 23.0% |
Other expenses | 9.9% |
Hygiene and medical care | 8.7% |
Transport | 7.1% |
Teaching | 3.7% |
Clothing | 3.2% |
Household appliances | 3.2% |
Communication | 2.2% |
Leisure | 1.9% |
Source: Enquête Nationale sur la consommation et les dépenses des ménages 2013 - 2014 _ HCP
.
The use of household credit has been steadily increasing in recent years. According to the latest report by Bank Al Maghrib (Morocco’s central bank), household debt increased by 5.1% y-o-y in 2019, reaching MAD 358.6 billion. Of the total debt, around 63% is composed of home loans (+3.8% y-o-y), while 37% (+1% y-o-y) is destined to consumer credit.
Concerning home loans, the average credit in 2019 stood at around MAD 391,000, with 58% of the loans having a repayment term of 20 years or more. The beneficiaries of this type of credit were over 40 years in more than 60% of cases.
When it comes to consumer credit, more than over 75% of loans have a duration of more than 5 years. Bank Al Maghrib estimates the average amount at MAD 54,000 in 2019. Over one-third (36%) of consumers recurring to credit had a monthly income below MAD 4,000, whereas 41% had monthly revenues above MAD 6,000. Out of all the people that recurred to consumer credit, 49% were employees, 34% civil servants, 7% retirees, 5% artisans and tradesmen and 5% freelancers.
In 2019, the risk credit for home loans reached 6.8%, from 6.5% one year before; and the consumer credit risk also increased from 10.3% to 10.7%.
City | Population |
---|---|
Casablanca | 3,563,000 |
Fez | 1,187,000 |
Tangier | 1,087,000 |
Salé | 996,000 |
Marrakech | 971,000 |
Oujda | 572,000 |
Meknes | 571,000 |
Rabat | 533,000 |
Agadir | 498,000 |
Kenitra | 495,000 |
Source: Citypopulation.de, Latest available data - Latest available data.
Life Expectancy in Years | |
---|---|
Men: |
75.4
|
Women: |
77.9
|
Source: World Bank, last available data., 2009 - Latest available data.
Distribution of the Population By Age Bracket in % | |
---|---|
Under 5: |
9.6%
|
6 to 14: |
18.4%
|
16 to 24: |
19.7%
|
25 to 69: |
48.8%
|
Over 70: |
3.5%
|
Over 80: |
0.8%
|
Source: United Nations, Department of Economic and Social Affairs, Population Division, Prospects 2010 - Latest available data.
Average Age of the Head of the Household | 40.0 Years |
---|---|
Total Number of Households (in million) | 5.7 |
Average Size of the Households | 5.2 Persons |
Percent of Households of 1 Person | 4.3% |
Percent of Households of 2 Persons | 11.4% |
Percent of Households of 3 or 4 Persons | 25.0% |
Percent of Households of 5 Persons and More | 59.3% |
Source: High Commissioner for Planning, 2004 ; High Commissioner for Planning, 2004 - Latest available data.
Purchasing Power Parity | 2019 | 2020 | 2021 | 2022 (e) | 2023 (e) |
---|---|---|---|---|---|
Purchasing Power Parity (Local Currency Unit per USD) | 3.96 | 3.94 | 3.84 | 3.78 | 3.75 |
Source: IMF – World Economic Outlook Database, Latest Available Data
Definition: Purchasing Power Parity is the Number of Units of a Country's Currency Required to Buy the Same Amounts of Goods and Services in the Domestic Market as USD Would Buy in the United States.Note: (e) Estimated Data
Household Final Consumption Expenditure | 2018 | 2019 | 2020 |
---|---|---|---|
Household Final Consumption Expenditure (Million USD, Constant Price 2000) |
64,765 | 65,928 | 60,256 |
Household Final Consumption Expenditure (Annual Growth, %) |
3.4 | 1.8 | -8.6 |
Household Final Consumption Expenditure per Capita (USD, Constant Price 2000) |
1,993 | 2,003 | 1,809 |
Source: World Bank, Latest Available Data
Consumption Expenditure By Product Category as % of Total Expenditure | 2013-2014 |
---|---|
Food | 37.0% |
Housing and energy | 23.0% |
Hygiene and medical care | 8.0% |
Transport | 7.0% |
Education | 3.0% |
Clothing | 3.0% |
Domestic appliances | 3.2% |
Communication | 2.2% |
Culture and spare time activities | 1.9% |
Other expenses | 9.0% |
Source: High Commissioner for Planning, Latest available data
Information Technology and Communication Equipment, per 100 Inhabitants | 2012 |
---|---|
Telephone Subscribers | 113.3 |
Main Telephone Lines | 10.1 |
Cellular mobile subscribers | 113.3 |
Internet Users | 55.0 |
PCs | 2.5 |
Source: International Telecommunication Union, Latest available data
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Latest update: June 2022